The Natural & Organic Products Europe 2010, Europe’s leading natural product trade event, takes place at the new West Country Organic Pavilion at the two-day show, which is to be held over 11-12 April at Olympia, London.

The launch of the West Country Organic Pavilion reflects the growing consumer demand for healthier, more sustainably-produced regional food; and, as the first fully regional pavilion in the show’s 14 year history, it is expected to prove a popular visitor draw.

The Organic Trade Board (The OTB) will be making their debut at the show. Taking a stand for the first year since it formed as the voice of the organic industry in July 2007. Organic food is also well-represented within the popular Soil Association Marketplace, which features a diverse mix of artisan food makers, farmers and enterprising start-ups offering quality local products.

In total, over 500 companies are expected to take part in Natural & Organic Products Europe 2010, the UK’s only dedicated trade event for natural and organic products. The show annually attracts trade buyers from across the world in their thousands, and over 8,000 attendees walked the aisles of Olympia last year alone.

Natural & Organic Products Europe is free to attend for pre-registered trade visitors. To register, please visit www.naturalproducts.co.uk

The closing date of January 31st date is fast approaching for votes on the new EU Organic logo. To have your say on the three designs please go the following website and cast your vote http://ec.europa.eu/agriculture/organic/logo/index.htm

Organic food sales throughout much of Europe have remained strong despite the recession. The latest research has found that organic consumers have not turned their backs on the organic sector and still continue to prioritise their spending capacity by buying organic food.  ” Looking back at 2009, Amarajit Sahota, director of consultancy and research firm Organic Monitor, estimated overall growth in Europe was between 2 and 6 percent. This is a drop from the double-digit growth sales of previous years but it is still unusually strong for a premium prices category”